Why The Middle East?

The Middle East is a large geographical and cultural region stretching from the Mediterranean coast of North Africa to the Afghani border with Pakistan. The region is home to many races and religions.

A varied history of dominance and subservience has created a diversity of opinions, attitudes, traditions and cultural norms. Politically too, the Middle East boasts modern and free democracies and also endures theocratic autocracies.

For the past three decades the Middle East has been at the centre of global interaction. Doing business in the Middle East can offer a number of key benefits such as rapidly modernising markets, an abundance of natural resources, an educated workforce and the region has always been known as a crossroads for International trade.

The Business Environment

For a company to penetrate Middle Eastern markets it requires a huge investment and knowledge before such penetration is attempted. CONBES HOLDINGS facilitates this process since it has all the knowledge required within this region to make sure that the business establishes itself within a short time and with the least possible expenses.

Multinational corporations are many times hesitant and conscious to do business and invest in the Middle East. Moreover, very few are ready to have a constant presence in the region. One might ask what sort of situations one might encounter whilst trying to develop business in the Middle East. The following are only a few:

• Establishing the correct and well placed contacts in the various authorities and departments
• Arranging for all logistical support including travel, accommodation and Visa's
• Learning how to handle the business culture of the country
• Developing a business attitude that suits the culture of the country
• Not knowing the correct procedures of how business is done
• Not being aware of all the required documentation process
• Difficulties with language and communication with departments
• In many countries in this region, Government turnover is fast and constantly changing
• Knowhow of the financial system and its risks that come along with it is unknown
• Not being aware of potential business opportunities at the right time